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Nothing gets people more excited than free gifts. Share a photo and description of a unique prize on your organization’s Instagram, then give your followers step-by-step instructions on how to enter to win the item or experience. Something as simple as a custom swag bag would be great, or take it a step further by offering a free meal at a local restaurant or paid spa treatment at a luxury salon.

To generate revenue, invite donors to purchase additional entries by donating to your nonprofit. For example, donors who give an additional $10 are granted 10 extra entries into the giveaway.

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