Ice Bucket Challenge
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Invite donors to recreate the 2014 ALS Ice Bucket Challenge to raise money for your mission using social media and recruit wider audiences to get involved with your cause. If the ice bucket challenge doesn’t align with or reflect your organization’s work, feel free to get creative with another social media challenge.
For example, November's annual campaign challenges supporters to grow their facial hair for the entire month of November to raise awareness for men’s health. When participants share photos of themselves online using the event hashtag or mention November in their captions, they’re organically boosting cause awareness and educating others on the importance of November’s work.
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